YouGov Sport will provide analysis of the media and economic impact of the Collins Cup

Professional Triathletes Organisation triathlon(1)

The Professional Triathletes Organisation (PTO) has commissioned YouGov Sport to assess the media and economic impact of the inaugural Collins Cup.

The Collins Cup will be the PTO’s flagship event, and is running for the first time this year on 28 August. Taking place at the x-bionic sphere in Šamorín, near Bratislava, Slovakia, it has a new race format modelled after the Ryder Cup, which will see teams of International, European and USA athletes racing against each other.

It also has an impressive prize purse of $1.5 million (£1.06m).

The YouGov agreement covers projected economic impact assessment for The Collins Cup including media exposure, indirect impact, direct impact, induced impact as well as post event media reporting including audience, coverage, partner exposure and value across linear TV, OTT streaming, online press and social media and TV news.

The pair have previously worked together on the PTO 2020 Championship at Challenge Daytona on Dec 6th 2020. Its analysis showed that the competition was seen by a total audience of 4.2 million across live and highlights, and 30,000 social media mentions with over 60 million impressions.

Commercial director at YouGov Sport, Charlie Dundas, said: “It has been fantastic working with the PTO on the PTO Championship at Challenge Daytona. It has given us the opportunity to deliver a host of meaningful information, from audience insights to commercial understanding and we look forward to continuing our partnership for the Collins Cup.”

CEO of the PTO, Sam Renouf, added: “Our strategy is a two ‘pronged’ approach, with a combination of the full live production being available through digital platforms and a ‘cut down’ highlights being broadly distributed through linear channels by our partners IMG.

“In both formats, the market showed there is a pent-up appetite for engaging Triathlon content, with average watch times for digital significantly exceeding industry averages and the viewership figures for the highlights program putting Triathlon on par with more established broadcast sports like golf, tennis and cycling. This gives us a fantastic foundation as we build towards the Collins Cup and we are delighted to partner with YouGov Sport to deliver further data and analysis for our inaugural flagship event.”