17 million were live stream viewers
Premier Padel has revealed that it clocked up over 22 million views on YouTube during its first season.
17 million of those were through its live streams, with 6 million hours of Padel watched in total and 300,000 followers of Premier Padel accounts on Instagram and Twitter. This is in addition to its viewing figures on Sky Sports in the UK, Ireland, Italy, Germany, Switzerland and Austria, as well as other broadcasters such as Canal+, ESPN, beIN Sports and others.
Premier Padel expects to expand its calendar in 2023, from eight events in 2022, and then establish a 24+ event schedule from 2024. Currently men’s only, it is also looking to establish a women’s equivalent, and is in ongoing negotiations with the IPPA (International Padel Players Association) to ensure it has the women’s circuit on board.
In addition to viewers at home, the competition broke in-person attendance records, including the all-time record attendance at any padel tournament (55,000 spectators during the Mendoza Premier Padel P1) and the second all-time record attendance at any single padel match (more than 11,000 fans in Mendoza’s final), concluding its first season with over 200k spectators across the eight events.
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