Sara Butler at Shoot the Company and Steve Smith at Sky Sports discuss their role in helping facilitate cultural change

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The latest episode of the Broadcast Sport podcast is a recording of the third speaker session at the Broadcast Sport Content Summit, held at Dock10 Studios, MediaCityUK.

The session, called ‘Using Sports Media for Cultural Change’ saw Sara Butler at Shoot the Company and Steve Smith at Sky Sports discuss what broadcasters, production companies and sports organisations are doing to help facilitate cultural change and raise awareness of key issues such as gender and racial inequality and social media bullying.

This panel debated the efforts being made by the leading sports broadcasters and federations in trying to tackle challenging issues head on, through campaigns and initiatives, and what impact these are having in influencing change.

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Listen to the session in full in the Broadcast Sport podcast.

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