LiveNow appoints head of sports

LiveNow has appointed Peter Leible as its head of sports.

Leible joins the company from Bundesliga International, where as head of global audiovisual rights he was resonsible for $250 million (£179m) of media rights sales. He was previously head of Asia for the owner and operator of the Bundesliga, DFL Sports Enterprises.

He has also worked with LiveNow founder Andrea Radrizzani before, having held multiple roles at his former company, MP & Silva.

At LiveNow, Leible will be building a team to try and make the platform a destination for sports content. The strategy includes aiming for high interest, yet niche, content.

The pay-per-view streaming platform has already broadcast events such as La Liga, the FA Cup, Australia vs India Men’s International Test Cricket, Big Bash League, and the UK Pro Tennis Series.

Leible said: “It’s a great pleasure to be back working with Andrea and we believe there is a huge opportunity for the pay per view model. A lot of rights holders are looking for ways to increase their revenues or to get any coverage at all. We are here to work with those rights holder, help them find an audience and build a global community.”

Lara Vanjak, chief operating officer at LiveNow, added: “We expect his appointment to have a huge impact on our business, building on the success we’ve seen from Serie B, Serie C and Australia vs India Men’s International Cricket. Not only will he curate an offering that will inspire a global audience but his leadership will support our overall mission: building a world leading marketing and distribution network for pay-per-view live events across sport, music, entertainment, fitness and education verticals.”