The deal with the Stonegate Group will see LaLigaTV broadcast and promoted at pubs across the country
LaLiga and Premier Sports have agreed a deal with the Stonegate Group to broadcast LaLigaTV at pubs across the UK.
The Stonegate Group, along with its regional and venue managers, will actively show and promote the channel in just under 100 ‘LaLigaTV pubs’. These venues are across all regions of the UK, and include the country’s largest cities by population. They can be found via the We Love Sport app.
Stephen Cooper, sport marketing manager for the Stonegate Group, said: “Our research has shown that LaLiga is one of the most popular international sports properties in the UK, and this season fans can enjoy all the action at their local Stonegate venue by downloading the We Love Sport app.”
Keegan Pierce, LaLiga, global network delegate to the UK and Ireland, added: “Fans have been waiting for the chance to enjoy club football at their local in a safe and welcoming environment. Through Stonegate Group and our partnership with Premier Sports, we are pleased to offer increased coverage for our 24/7 LaLigaTV channel, thus further strengthening LaLiga’s commitment to the UK market.”
Participating pubs
ENGLAND
London – All Sports Bar & Grill locations + 12 additional London venues
Birmingham – The Bristol Pear, Gosta Green & Walkabout Birmingham
Manchester – Director’s Box, Footage & Yates Manchester
Leeds – The Library
Newcastle – Old George, Three Bulls Heads, Waiting Rooms, Akenside Traders
Sheffield – The Cavendish
Nottingham – Faradays, HUDDL & Willow Tree
Bristol – Anchor, Green House, Cider Press, White Harte & Walkabout Bristol
Leicester – Soar Point, Loaded Dog & Walkabout Leicester
SCOTLAND
Glasgow – Ark, Hall, Home & Walkabout Glasgow
Edinburgh – Chanter, Finnegan’s Wake & Hanover Tap
Aberdeen – Bobbin, Foundry, Murdos Bar & The Triplekirks
WALES
Cardiff – Owain Glyndwr, The Woodville, Gassy’s & Yates Cardiff
Swansea – The Griffin
Penarth – Railway Hotel
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