Deal includes competitions such as the Counter-Strike: Global Offensive (CS:GO) Major Championship

CSGO PGL

IMG has been appointed by esports tournament organiser PGL to distribute its media rights.

IMG also becomes PGL’s exclusive sponsorship agency.

The deal includes the Counter-Strike: Gloval Offensive (CS:GO) Major Championship 2022 that will take place from May 9-22, with the finals in front of a live audience at the Sportpaleis in Antwerp, Belgium, between May 19-22. There is also the Regional Major Rankings (RMR), which will take place in April, with the top 24 teams invited to the Major from six different regions - the headline teams are Ninjas in Pyjamas, Team Vitality, G2 Esports, Furia Esports, Team Liquid, Evil Geniuses, Natus Vincere (NAVI) and Gambit Esports

Silviu Stroie, CEO of PGL, said: “We are looking forward to working with IMG again on our rights portfolio this year as well as expanding our relationship as our exclusive partnership agency. We will be utilising IMG’s global reach and expertise to extend into new territories and grow audiences worldwide.”

Joe Jenkins, commercial manager, IMG’s media business, added: “We were excited to work with the PGL on last year’s CS:GO Major which saw a record peak audience of 2.74 viewers, 120 hours of broadcast airtime and the tournament being distributed in 27 languages. Stockholm 2021 was the most successful CS:GO event of all time and we are looking forward to working with PGL again and continuing this success in 2022.”