It will also capture live game data for betting companies
IMG Arena has renewed its deal with Euroleague basketball for live streaming rights.
The company will also continue to capture live game data from over 500 games-a-season at the Euroleague and EuroCup, and then distribute this FasPath data to gambling firms around the world.
The streams will also go out to betting companies, with the aim of building on the league’s strong growth in the last three years: 75% growth in TV viewership, over 20% in social media followers and over 25% in online viewership.
Roser Queralto, chief business officer of Euroleague Basketball, said: “IMG Arena is an undisputed leader in the creation, productisation and distribution of sports content, and we are delighted not only to renew but bring our collaboration one step further.
“This is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”
Freddie Longe, EVP and managing director of IMG Arena, said: “We are delighted to extend our long-standing partnership with Euroleague Basketball, one of the world’s leading basketball leagues. With its global footprint and loyal fan-base, Euroleague Basketball is an essential part of the sports betting eco-system.
“Our renewed partnership demonstrates the commercial confidence on both sides and establishes a renewed platform for even greater success and innovation.”
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