IMG Arena adds PGA Championship to Golf Event Centre

IMG Arena has come to an agreement with the PGA of America and PGA Tour to add the PGA Championship to its Golf Event Centre.

The collaboration will begin with the 2021 PGA Championship at The Ocean Course at Kiawah Island Golf Resort, Charleston, South Carolina, USA, from 17-23 May.

IMG Arena’s offering will distribute data and live streaming of two par-3 holes (based on market availability), via its Golf Event Centre. The Centre will also include a range of real-time, shot by shot data and markets, as well as live streaming and interactive course visualisations. 

Data will be collected by ShotLink® powered by CDW, the PGA Tour’s proprietary scoring system, which utilises an elaborate network of walking scorers, lasers and greenside cameras.

SVP commercial of IMG Arena, Max Wright, said: “Golf majors are among the most prestigious events across all sports, so we are very excited to secure this partnership with the PGA of America.

“The PGA Championship has a reputation for producing dramatic and thrilling moments, making it a perfect addition to the Golf Event Centre for sports bettors to enjoy through our global operator partners.”

PGA of America CEO Seth Waugh added: “This partnership will allow fans to engage with one of our flagship events – the PGA Championship – in ways they’ve never been able to before. This is truly a new avenue to reach beyond dedicated golf fans and grow interest in the game from a more diverse fan base. We’re excited for what this opportunity will bring now and, in the future, especially when the PGA Championship is hosted in states where sports betting is permitted.”