IMG Arena adds LPGA to the Golf Event Centre

IMG Arena has acquired the official sports betting data and live streaming distribution rights to the Ladies Professional Golf Association Tour.

The deal includes the over 30 tournaments run by the LPGA each year, spanning Europe, North America, Asia, and Australia as well as five major championships.

From 2022, a range of real-time, shot-by-shot data and markets will be delivered via IMG Arena’s Golf Event Centre, as well as live streaming and interactive course visualisations from the Tour. Betting companies to have signed up to the service include bet365, BoyleSports and Tipsport. 

Max Wright, SVP of commercial at IMG Arena, said: “We are delighted to partner with the LPGA and boost the Golf Event Centre with another elite sports competition. Bringing women’s golf to the Event Centre has long been an ambition of IMG Arena. The LPGA Tour features some of the most talented athletes in the world and weekly tournaments of the finest quality, which will deliver a vast and compelling range of data-led sports betting content for operators and their players.”

Brian Carroll, SVP global media distribution, LPGA, said: “IMG Arena is the undoubted leader in producing golf sports betting content, through its game-changing Event Centre. With the full LPGA Tour covered, this is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”