Italian esports organisation Mkers works with Dolce&Gabbana on eight-part YouTube series
Italian esports organisation Mkers and Dolce&Gabbana have launched gooDGame, a behind-the-scenes docuseries about top level esports.
gooDGame chronicles the lives of players from global professional organisations Mkers (Rome), Mibr (Brazil), Scarz (Tokyo), and Las Vegas-based DarkZero, capturing the behind-the-scenes journeys of life as an esports pro inside a gaming house.
Each of the eight episodes, produced by Frame By Frame, showcase the athletes’ ambitions, struggles, and triumphs as they train for major international competitions, all while experiencing the ups and downs of personal and professional growth, and the team camaraderie that goes far beyond the screen of a gaming setup. The first two have now been released, with a new episode every Friday until the final two come out on 25 November.
Dolce&Gabbana’s part comes by releasing a limited edition gooDGame fashion capsule, which is revealed in the first episode and is a featured staple throughout the series.
Maurizio Quintavalle, marketing manager of Mkers, said: “We’re so proud that Dolce&Gabbana has supported us in creating a twinning of esport teams. It was fascinating to come into contact with such different cultures and see that values of esports, on the other hand, are exactly the same.”
You can watch the first episode below.
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