The pair are working in partnership with Nielsen
F1 and the Motorsport Network are launching what is thought to be the largest ever survey of Formula One fans.
It will run on the Motorsport.com website in 15 different languages, and aims to identify fans’ favourite drivers and racetracks, as well as views on viewing habits, esports and F1’s plans to have 100% sustainable fuels in the coming years.
This is the third time that the Motorsport Network has surveyed F1 supporters, following on from 2015 and 2017 editions which both received over 200,000 responses.
The Global F1 Fan Survey is pen to anyone over the age of 16 and will run for two weeks, kicking off on 8 September and running through 22 September. The results will be released ahead of the US Grand Prix in October.
Ellie Norman, F1 director of marketing and communications, said: “Understanding what our fans want and value about Formula 1 is the best way for us to make strategic decisions on where to take the sport next to remain engaging and entertaining for our audiences. By utilising the power of Motorsport Network, we will be able to reach fans across the globe providing us with invaluable insight about what our audiences want from our sport and areas that we can improve in the future.”
James Allen, president of the Motorsport Network, added: “Having completed a survey in 2015 with the FIA about Formula 1 and 2017 with WEC, we understand the importance of the Fan Voice surveys for the rights holders and organisers of major race series. The information gathered from this survey will allow us to learn more about the fans and their opinions, and to see what changes have taken place since Liberty Media took the reins of Formula 1, providing better insight into assessing the success of the implemented changes.”
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