Eurosport and GCN secure Flanders Classics

Eurosport and the Global Cycling Network (GCN) have secured the rights to the Flanders Classics for the next four years.

Brokered by exclusive media rights partner of the races, Infront, the deal includes the seven Flanders Classics races - Omloop Het Nieuwsblad, Gent-Wevelgem, Dwars door Vlaanderen, Tour of Flanders, Scheldeprijs, Brabantse Pijl, and the Brussels Cycling Classic - and the Amstel Gold Race.

Live and on-demand coverage will be available via Eurosport’s channels and platforms, as well as GCN’s new subscription streaming service GCN+. The agreement covers Europe and Asia, excluding China, New Zealand, and Australia, and is exclusive in the majority of territories.

Director of cycling at Eurosport and GCN, Guy Voisin, said of the agreement: “We’re constantly looking for ways to further enhance our 360° cycling ecosystem for fans and by adding more live events to our portfolio, we’re providing the greatest choice for viewers everywhere. We’re particularly pleased to further extend our coverage of elite women’s races and remain committed to expanding the reach of the sport in all its forms to the widest possible audience.  

“The men’s and women’s cycling season has started with a bang with some truly exhilarating races already being shown across our channels and platforms that have delivered some incredible performances from the world’s best riders. We’re looking forward to continuing this on Sunday by showcasing Gent Wevelgem alongside expert commentary, storytelling and analysis.”

Amikam Kranz, vice president media sales and operations at Infront, added: “This series of races has a rich history and holds a special place in the cycling calendar. This new agreement, which includes exposure on linear broadcast, is another step towards our goal of bringing these top cycling events to fans all over the world ahead of the second race of the Flanders Classics series in Gent.”