EFL scores £42m for clubs’ revenues from iFollow

The English Football League (EFL) has revealed the success of its iFollow platform during the 2020/21 season. 

Over 360,000 fans from 175 different countries tuned into the OTT platform, bringing more than £42m in revenues for the 72 clubs. 600 million minutes were watched on desktop, with another 205 million on mobile and tablet.

Due to the extenuating circumstances, clubs came to an agreement with Sky Sports that allowed their season ticket holders to watch through the service for no extra cost this season - an offer which over 160,000 took up. Other fans had to purchase match passes to access the content. With supporters possibly back in stadiums next season, it is unknown what will happen to this deal.

The most watched sides on iFollow had some surprises, with Luton Town the third most viewed behind Nottingham Forest (second) and Norwich City (first) in the Championship - despite the number of large clubs in the division.

Meanwhile, Ipswich Town, Portsmouth, and Plymouth Argyle were 1-3 in League One, and Bolton Wanderers, Bradford City, and Tranmere Rovers were the top three in League Two. The most watched individual match was Norwich City’s 3-0 win over Luton Town in March.