It has seen large year-on-year growth
Discovery has revealed large increases in Australian Open viewing figures for both streaming and linear platforms.
Discovery+ and Eurosport’s digital services saw an 11% increase in streaming on the 2021 Australian Open for the first four days, with the most growth coming through the former. In this time, video views also went up by 18%, and total minutes streamed by 22% in Europe.
Meanwhile, linear wasn’t left behind, with 13% growth across the continent on Eurosport. Its claimed that Eurosport 1 went up by 13%, and Eurosport 2 by 57%. In particular, the UK saw a 111% increase following the rise of Emma Raducanu.
Andrew Georgiou, president of sports at Discovery, said: “The fact audiences and engagement have increased so significantly on all our platforms is a testament to our approach of making content available however viewers want to watch. It is now more than a year since the launch of discovery+ and introducing sport onto the product, so the growth in audience and consumption on our streaming service that caters for the whole household is particularly exciting. It is one part of how we are bringing the tournament to a bigger and broader audience.”
Scott Young, senior vice president of content and production at Discovery, added: “The opening rounds of the Australian Open have delivered fantastic matches and compelling stories that have clearly resonated with fans throughout Europe. Our strong performance so far has been built around an outstanding line-up of experts, compelling new formats, innovative storytelling tools such as the Cube, as well as dedicated local production and stories delivered by the best locally relevant talent. We are excited to bring viewers the rest of the story from the tournament in the coming days as this year’s champions are crowned.”
No comments yet