Global deal sees platform’s extreme sports offering enhanced
DAZN has agreed a global deal to add Red Bull TV to its platform.
The linear channel shows extreme sports competitions such as Crankworx World Tour, the Red Bull Cliff Diving World Series and the Drift Masters European Championship. It also features original documentaries, series, highlights and archive programming, such as docu-series Driving Dirty: The Road to Baja, Red Bull Soundwave and Road To 55: The Drive To Become A Formula 1 Racer, alongside archive series, Red Bull X-Fighters and Red Bull Street Style.
Where available, local language programming will be used in DAZN’s core markets.
Red Bull TV will become accessible on the DAZN platform globally from 4 May, with the first event on the channel set to be the Wings for Life World Run on Sunday 8 May 2022 - which sees professional athletes, fun runners and beginners racing together against the Catcher Car at the same time, worldwide.
Tom Burrows, DAZN EVP of rights, said: “DAZN is fast becoming a home of true entertainment for the world’s most innovative and compelling sports. Red Bull has a fantastic reputation for showcasing thrilling live events and captivating sporting stories that capture the imagination of fans around the world. We’re delighted to bring Red Bull TV and its programming to DAZN on a global scale.”
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