The global partnership started from 31 August
DAZN has agreed a global partnership with Snapchat that sees three new boxing shows hit the platform.
DAZN Fight Week, DAZN Fight Night, and a weekly highlights show joined the social media platform, aiming to give boxing fans extra build-up to DAZN’s fights. This builds on the pair’s last partnership, which was a short-term deal in 2019 around US boxing.
Fight Week premiered on 31 August, and will have a minimum of 18 episodes throughout the next year in the build-up to fights. It will feature three recurring segments, The Champ is Here” – ranking the greatest boxing champions of all time, Fight ZN – boxing news show including updates on fights, developments from fight camps and recaps of weigh-ins, and Talk Your ****! – compilation of the best and most dramatic sound bites and trash talk from the full fight week.
Meanwhile, the highlights show will feature nonstop highlights around the top matchups, fighters, and moments, every single week for a minimum of 52 episodes over 52 weeks.
Finally, Fight Night will premiere on 4 September as a special feature around the most anticipated events featuring live-updating highlights from the night, behind-the-scenes footage, exclusive access to the fighters themselves, and a complete recap of fight week.
Joseph Markowski, EVP of DAZN, said: “This partnership is another example of DAZN constantly striving to reach fresh audiences in innovative ways, as part of a wider mission to engage new fans on the channels they frequent most while growing the sport of boxing globally.
“Snapchat is the perfect partner for DAZN to team up with in order to tap into a new generation of potential boxing fans, who we cannot wait to see instantly fall in love with the sport. Whether it’s fight night highlights, behind-the-scenes videos or ranking the greats, these new shows will be the place for Snapchatters to follow the best of boxing worldwide.”
No comments yet