Change of strategy has seen a number of additions to leadership team

Pete Oliver DAZN

DAZN Group has hired Pete Oliver as its chief marketing officer.

Oliver spent the last 20 years in a various roles at BT, most recently as managing director of its small and medium enterprise business for BT and EE. He has also been managing director of commercial, marketing, and digital for BT and BT Sport’s consumer divisions, as well as commercial director for the same parts of the business. 

DAZN has made a number of changes to its leadership team since switching strategy to target innovations such as betting, gaming, and e-commerce. Shortly after this announcement it was revealed that the streaming giant had missed out on the acquisition of BT Sport, which has gone on to form a joint venture with Warner Bros. Discovery.

Since changing its strategy, DAZN has launched DAZN Bet, appointed new chiefs in Germany, Austria, and Switzerland, plus Spain after acquiring domestic Bundesliga and LaLiga rights, and added Sandeep Tiku as its chief technology officer with the aim of making its platform more interactive.

Shay Segev, CEO of DAZN Group, said, “Pete has a great track record launching and growing transformative consumer brands. His expertise in marketing, CRM and distribution will be invaluable as we continue delivering on DAZN’s vision to expand into new content and become the leading and most loved sport entertainment destination.”   

Oliver added: “As an avid sports fan and a long-term DAZN subscriber, I’ve been watching from afar as DAZN continues to raise the bar for fans to watch the sport they love. I’m going to relish being part of that journey and working with DAZN’s talented teams to tell that story to fans on a global scale.”