She will lead its operations in Germany, Austria and Switzerland

Alice Mascia DAZN

DAZN Group has appointed Alice Mascia as CEO of its operations in Germany, Austria, and Switzerland (DACH).

She will join the company on 1 May, having been chief product and strategy officer of Foxtel for two-and-a-half years until March 2021 and since as chief operating officer for a stealth startup. She has also worked for Sky Deutschland during over 20 years experience in the media and telecommunications industries. 

DAZN holds Bundesliga and Champions League rights in DACH, having launched in the region in 2016. It also airs Serie A and LaLiga in the region. Mascia joins as DAZN aims to expand into betting, gaming, e-commerce, NFTs, and tech advances in the viewing experience.

Shay Segev, CEO, DAZN Group, said: “This move exemplifies the importance of and our upmost commitment to the DACH market as we bring decision making closer to our fans. It is an honour to have recruited someone of Alice’s calibre and someone with such a wealth of experience to lead the market and continue to expand our platform and drive our ambitious growth plan. Her experience and knowledge of the market will drive the business forward. She joins at an exciting time as we begin to diversify into the true global destination for sports fans.”

Mascia added: “Having worked in the media and consumer industry in DACH for over a decade, I can’t wait to join DAZN’s team at such an exciting time for the business and in a region so close to my heart. I am looking forward to driving DAZN’s ambitious growth strategy and continuing to deliver an incredible entertainment experience for DAZN’s members and all sport fans in Germany, Austria, and Switzerland.”