Content Arena is partnering with LBA Lega Basket in international sales and management of all media rights of Lega Basket, Coppa Italia and Supercoppa, except for betting rights.
Lega Basket Serie A and Content Arena have announced agreements to broadcast the LBA Serie A UnipolSai in Greece, Bulgaria, and Cyprus.
The deals mean are the latest accomplishment of the partnership between the two organisations. Content Arena, which aims to simplify sports media rights management with its software, partners LBA Lega Basket in international sales and management of all media rights of Lega Basket, Coppa Italia and Supercoppa, except for betting rights.
Content Arena has helped LBA Lega Basket to bring all games to the global media market for the first time, through the Content Arena marketplace. The marketplace allows buyers to find multiple sports rights sellers in one place, and is now in use by 1,000 vetted users from 75 countries - including the likes of Bundesliga International, Stats Perform, and others.
TV channels broadcasting LBA Serie A UnipolSai:
Bosnia and Herzegovina: Sportklub
Bulgaria: Nova
Croatia: Sportklub
Greece / Cyprus: Novasport
Kosovo: K-SPORT 1 – 5
Montenegro: Sportklub
Republic of North Macedonia: Sportklub
Serbia: Sportklub
Slovenia: Sportklub
CEO and co-founder of Content Arena, Erik Lorenz, said: “We are very happy to see this boost in coverage for LBA Serie A, one of the top domestic basketball leagues in Europe. It shows the growing interest in this high-class competition as LBA Serie A has been performing very well in all Balkan territories, and also how our solutions can support all industry players – in this instance, for sellers to increase their distribution, and for buyers to discover new content.”
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