It gives viewers a first-hand view of what it’s like hurtling down a ski slope at nearly 70mph
Channel 4 has unveiled the trailer for its exclusive Winter Paralympics coverage, which will debut in a 40-second spot during Gogglebox on 18 February.
The film features ParalympicGB alpine skier Millie Knight and aims to give viewers a first-hand view of what it’s like hurtling down a ski slope at nearly 70mph. It even goes one stage further, showing what it’s like to ski at those speeds with only 5% vision, which is what Knight will be doing when she goes for gold.
The film was made by Channel 4’s in-house creative team, 4Creative, with guidance from Knight to try and replicate what she sees when skiing. Knight will also list some seemingly mundane fears, including some of her own, set against footage of something most of us would find terrifying.
It then carries the caption: “to be a Paralympian there’s got to be something wrong with you” - a continuation from Channel 4’s campaign for last year’s Tokyo 2020 Summer Paralympic Games. It will also be available with subtitles and audio description for viewers who have those settings activated on their televisions.
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