Eurosport is broadcasting the live event.
BT Sport has agreed a deal with the Professional Triathletes Organisation (PTO) to broadcast highlights of the Collins Cup on its linear and digital channels.
In addition, it will air documentary Beyond Human, which follows the journeys of three of the biggest names in the sport – Lionel Sanders (Team Internationals), Sebastien Kienle (Team Europe) and Heather Jackson (Team US) in their quest to see who rules triathlon - and was produced by Noah Media Group.
The Collins Cup Highlights Show will air on 29 August, 24 hours after the event. The Collins Cup takes place on 28 August, and will be broadcast live by Eurosport. The new competition sees triathletes split into International, Europe, and USA teams to compete for a winner.
Beyond Human’s first episode will be shown from 7 July, with the second part airing from 23 August ahead of the competition itself.
Rachel Knight, sports rights director, BT Sport said: “With the PTO’s investment in athlete storytelling as well as the highest production standards, we look forward to showcasing the build-up and highlights of the Inaugural Collins Cup. Our partnership with the PTO will mean we can showcase these compelling sporting stories across BT Sport.”
Tim Godfrey, chief marketing officer at PTO, added: “The Collins Cup is a first-of-its-kind global competition which will see teams of the world’s best athletes from Europe, International and USA competing head-to-head to determine which region dominates the sport of triathlon. It is poised to be a hugely innovative and exciting format and BT Sport is perfectly suited to showcasing the highlights of this inaugural ground-breaking event across its UK sports network engaging not only triathlon fans but general sports fans.”
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