Brentford FC launches BuzzBox D2C platform

Premier League team Brentford has launched D2C platform BuzzBox. 

BuzzBox will offer on-demand video content and audio commentary to supporters throughout the 2022/23 season and beyond. It follows in the footsteps of other Premier League sides such as Manchester City with City+ and Tottenham Hotspur recently with Spursplay in launching a subscription D2C service.

StreamAMG tech has been used to create BuzzBox, including its MediaPlatform online video platform, CloudMatrix distribution system, and CloudPay subscription management.

Hugo Sharman, CEO at StreamAMG, said: “We are delighted to support Brentford in their efforts to deliver digital video streaming to Premier League standards, and in doing so reinforce StreamAMG as the go-to OTT provider in top-tier sports.”

Steve Watts, marketing services director at Brentford FC, said: “Live and on-demand video is key in how we engage with our fans. With the help of StreamAMG’s innovation we can bring them closer to the action than ever before. The ability to reach our fans that are unable to regularly visit Brentford Community Stadium, while improving our membership packages, will be significant, as we enter our second Premier League season.”