A Fighting Chance with Anthony Joshua marks the first UK Snapchat series.
Anthony Joshua is to star in Snapchat’s first UK original series, made by his production label SBX Studios.
A Fighting Chance with Anthony Joshua will follow the boxer as he returns to his hometown of Watford to make a difference in his community.
Each episode will be at least three minute long and feature Joshua mentoring a youngster from the town. He will offer them a taste of the life or career of their dreams using his extensive contacts book.
Vanessa Guthrie, head of original content at Snapchat, described the series as “empowering”.
She said: “Snapchat is the home for talent who are passionate about telling authentic stories on mobile, and we look forward to continuing to work with UK talent and producers to create more shows for the UK and global audiences.”
The series joins the social media platform’s slate of shows commissioned from the US including, Addison Rae Goes Home, Level up With Stephen Curry, Ryan Garcia: The Fight Inside and Reunited. The social media app developed other content in India earlier this year.
SBX Studios launched last year as a collaboration between Joshua and PR firm SoapBox London . It will produce long-sports and entertainment documentaries alongside brand campaigns, live event content creation and podcasts. The indie is also the custodian of Joshua’s archive of largely unseen behind-the-scenes content.
A Fighting Chance with Anthony Joshua will premiere exclusively on Snapchat in 2022.
This article originally appeared on Broadcast.
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