3.6m tune into Women’s Champions League final

DAZN has revealed that 3.6 million viewers tuned into the Women’s Champions League final, a 56% increase on 2021.

Olympique Lyonnais defeated Barcelona 3-1, blowing away the Catalan side with all three of their goals in the first 33 minutes.

The game was broadcast through DAZN’s OTT platform, the DAZN UWCL YouTube channel, and 11 free-to-air channels across Europe. In the UK it was shown on ITV, after the public broadcaster came to a sub-licensing agreement with the streamer in the week leading up to the match.

For the entire 61 matches, highlights, player interviews and other original content from the whole tournament, 64 million views and counting were clocked on DAZN and DAZN’s UWCL YouTube channel from 230+ countries and territories. This includes millions tuning into a grand total of 168 broadcast feeds in 11 different languages. Of that, 4.1 million live views are attributed to the past weekend’s final.

In addition, more than 12.3+ million unique viewers visited DAZN’s UWCL YouTube channel in just the final three months of the campaign.

Shay Segev, CEO of DAZN Group, said: “This first season as the global broadcaster of the UWCL has been a tremendous success and reflects DAZN’s commitment to close the coverage gap between women’s and men’s sports. We are invigorated about year two and look forward to engaging even more audiences as we further contribute towards building popularity in women’s football.”  

Nadine Kessler, chief of omen’s Fofotball at UEFA, commented: “Our first season of the revamped UEFA Women’s Champions League has been an amazing success story. We have seen clubs playing in their big stadiums, attendances records being broken across several clubs and countries – and even a world record for an official women’s match broken twice at the iconic Camp Nou, where over 90,000 fans turned up and made history. Together with DAZN and YouTube, who streamed all matches for free to a global audience, we managed to give the women’s game the exposure it deserves. Through this we keep changing perceptions.

“The mutual investment together with our broadcast and sponsorship partners and clubs is the basis for inspiring young girls and boys to follow the game and to dream of becoming professionals themselves. As a former player myself, I also know how motivating it is for the players of this generation to get this increased level of attention. The final in Turin was a very special occasion and we can’t wait for next season, when the road to Eindhoven begins.” 

Ada Hegerberg, six-time UWCL winner, the competition’s all-time highest scorer, and Olympique Lyonnais star, added: “DAZN’s involvement and work throughout this campaign has been invaluable. On a personal level, this season has been unbelievable, but I can’t emphasize how much the quality of DAZN’s production helped in making the UEFA Women’s Champions League a product worthy of women’s football. Figures show that when made available, people tune in. It’s only the beginning. Bring it on!”