1190 and LaLiga band together to defeat pirates

LaLiga Tech will supply global monitoring, analysis and removal services to rights management company 1190 Sports in Latin America, in its efforts to fight piracy. 

LaLiga Tech subsidiary LaLiga Content Protection, which claims to have removed 1.5 million illegal sources of LaLiga content during the 2020/21 season, will carry out 24/7 monitoring and elimination of pirated content from sporting competitions in Latin America, including the Brasileirão Serie A and B.

The deal also covers Fanatiz, a sports streaming platform that offers live and on-demand action to global audiences.

Anti-piracy monitoring will be carried out across all search engines, social networks, websites and IPTV services where illegal content may be distributed or promoted. 

Hernán Donnari, CEO & co-founder of 1190 Sports said: “Sports content piracy is one of the most serious problems facing the global media and entertainment industry. It is a crime that directly impacts those who manage high-quality content that is appreciated globally.

“Just as technological advances have contributed to the development and expansion of our industry, we are convinced that it is essential to put innovation and cutting-edge technology into our anti-piracy services to help meet this challenge. We celebrate this new alliance and are delighted to have the expertise of LaLiga Tech in our corner.”

Jorge Carabias, business development lead at LaLiga Tech said: “Protecting content can form the foundation of new growth in the industry, by allowing sports organisations to reinforce their commercial potential and build closer digital relationships with their fans.

“Through our technical and human resources, we are removing illegal content faster than was previously possible and partnering with forward-thinking organisations like 1190 Sports helps us to lead the defence against global piracy.”