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Ahead of Cannes Lion’s new creative strand, Lion Entertainment, Broadcast brought together four industry experts to explore the future of brand-funded programming.
Gravity Road founding partner Mark Eaves, Youngest Media co-founder David Flynn, Spirit creative director Matt Campion and UKTV commercial partnerships manager Kate Norum assessed whether broadcasters are under threat from brands, the rise of social video, the importance of authenticity and how brands are creating braver campaigns than ever before.
Lions Entertainment takes place on 23-24 June
Series 17 of the cooking format, produced by Shine TV
Commissioners have until Friday 1 November to contribute their views
Skills body unveils five-year vision for the industry and looks to reduce number of trustees
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