Viacom makes its mark on Channel 5

big-brother-c5

Viacom’s plans for Channel 5 have taken a leap forward with the US giant lining up a wide-ranging channel rebrand and calling for the terms of trade to be overhauled to apply only to small- and medium-sized indies.

Broadcaster plans a wide-ranging rebrand

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now