British companies dominated this year's Promax & BDA Europe awards for promotion and design, winning gold in 22 of 49 categories, writes Will Strauss
Despite serious problems in the sector, with independent design companies struggling under the pressure of reduced production budgets, the creative departments at the UK's Broadcasters took a clutch of key awards including best drama, documentary and sports promos.
Repeating its performance at Promax UK, BBC Broadcast picked up the lion's share of the awards with 14 Gold and 8 Silver.
Flextech Television's Lisa Ball took the special Zona Rocket award for new talent.
The only independent UK design agency to be recognised was Kemistry which picked up silver gongs for best sting and best movie trailer.
Other UK winners included Channel 5, Bloomberg, National Geographic, Turner Classic Movies, BSkyB, British Eurosport, Cartoon Network and Nickelodeon.
The awards took place on 3 and 4 April in Cologne, Germany.
The Winners:
PROMOTION: BEST THEMED CAMPAIGN
Silver: The Fellowship of the Olympic Rings, SVT, Sweden
Gold: Hitchcock lives: Campaign, Universal Studios Networks, Spain
PROMOTION: BEST CHILDREN'S PROMO
Silver: Busby, Cartoon Network Europe, UK
Gold: Quasi Gol-Kids in Black vs Alien (Promo 1), Disney Channel, Italy
PROMOTION: BEST TALK SHOW PROMO
Silver: Conan O'Brien, Promotheus, Israel
Silver: The Kumars, BBC Broadcast, UK
Gold: Otten ! New Talkshow, Vlaamse Media Maatschappij, Belgium
PROMOTION: BEST COMEDY PROMO
Silver: The League Of Gentlemen, BBC Broadcast, UK
Gold: Sean Cullen (Explosive - Kurt Browning), CBC, Canada
PROMOTION: BEST GAME SHOW PROMO
Silver: Russian Roulette, ORT DESIGN, Russian Federation
Gold: Masterchef, BBC Broadcast, UK
PROMOTION: BEST NEWS PROMO
Silver: Button Up, Turner Classic Movies, UK
Gold: News 24 Sports Presenters, BBC Broadcast, UK
PROMOTION: BEST ON-AIR PROGRAMME CAMPAIGN
Silver: Chelsea Flower Show, BBC Broadcast, UK
Gold: Croc Doc, National Geographic Channel, UK
PROMOTION: BEST CURRENT AFFAIRS/INFO PROMO
Silver: Frontline Diaries, National Geographic Channel, UK
Gold: Panorama - Bloody Cow, BBC Broadcast, UK
PROMOTION: BEST USE OF CUSTOM-MADE/COMPOSED MUSIC/SOUND-DESIGN
Silver: Oculista, Cartoon Network, Spain
Gold: Drama at 8, Flextech Television, UK
PROMOTION: BEST USE OF ORIGINAL/EXISTING MUSIC
Silver: 6 Music, BBC Broadcast, UK
Gold: The Debate, Netherlands Public Broadcasting, The Netherlands
PROMOTION: BEST SPORTS PROMO
Silver: Vuelta ciclista a Espana 2002, Framestorming Creatividad, Spain
Gold: The Winter Olympics, BBC Broadcast, UK
PROMOTION: BEST WEBSITE/INTERACTIVE PROMOTION
Silver: Five Website, Channel 5 Broadcasting, UK
Gold: Ritmes.net, TV3 Televisió de Catalunya, Spain
PROMOTION: BEST DOCUMENTARY PROMO
Silver: The Life of Mammals, BBC Broadcast, UK
Gold: Storyville, BBC Broadcast, UK
PROMOTION: BEST FILM PROMO
Silver: Independence Day promo, TV NOVA, Czech Republic
Silver: Matrix Teaser - Neo, Channel 5 Broadcasting, UK
Gold: Santa, BBC Broadcast, UK
PROMOTION: BEST SALES/MARKETING TAPE
Silver: No Sky, BSkyB, UK
Gold: FaceMap, BSkyB, UK
PROMOTION: BEST COPY/SCRIPT WRITING
Silver: Film promo: The Birds, Universal Studios Networks, Spain
Gold: Pyramid, BBC Broadcast, UK
PROMOTION: BEST USE OF WEBSITE
Silver: Danish URL, Discovery Networks Europe
Gold: MTV Europe Music Awards, MTV Productions Europe
PROMOTION: BEST MUSIC PROMO
Silver: Clock, BBC Broadcast, UK
Gold: Robbie Williams, BBC Broadcast, UK
PROMOTION: BEST DRAMA PROMO
Silver: Rockface, BBC Broadcast, UK
Gold: Screenwriter, Finnish Broadcasting Company, Finland
PROMOTION: BEST SUBSCRIPTION PROMO
Silver: Canal Digital Subscription Promo, Hallmark Channel, UK
Gold: Freeview, BBC Broadcast, UK
PROMOTION: BEST TELEVISION IMAGE PROMO
Silver: Annual Report, BBC Broadcast, UK
Silver: Busby, Cartoon Network Europe
Gold: Bloomberg Image, Bloomberg Television, UK
PROMOTION: BEST PROMO NOT USING PROGRAMME FOOTAGE
Silver: The Godfather spot: Cradle, Fox International Channels, Spain
Gold: Halloween Spot, Universal Studios Networks, Spain
PROMOTION: BEST SPECIAL EVENT PROMO
Silver: "Bad Blood" - Weekend, Premiere Medien, Germany
Gold: Talent, BBC Broadcast, UK
PROMOTION: BEST PSA
Silver: Album, Shalmor Avnon Amichay / Y&R, Israel
Gold: Use your brain, Telson -Via Digital, Spain
PROMOTION: BEST SPONSOR'S SEQUENCE
Silver: Sony Sponsorship for Sky Box Office, BSkyB, UK
Gold: Haagen-Dazs for Friday Nights on Sky Movies, BSkyB, UK
PROMOTION: BEST TELEVISION IMAGE CAMPAIGN
Silver: Casillas Image, Cartoon Network, Spain
Gold: Owens, BBC Broadcast, UK
PROMOTION: SOMETHING FOR NOTHING
Silver: Scream 1, Holland Media Group, The Netherlands
Gold: Torres, Irusoin, Spain
PROMOTION: BEST EDITING
Silver: Inside Europe, CNN International
Gold: Crimewave, Turner Classic Movies, UK
DESIGN: BEST USE OF TYPOGRAPHY
Silver: Tear Jerkers, Turner Classic Movies, UK
Gold: ProSieben Fall Campaign "Entertainment XXL", SevenSenses, Germany
DESIGN: BEST WEBSITE DESIGN
Silver: 13TH STREET, Universal Studios Networks, Germany
Gold: Egypt secret chambers revealed, National Geographic Channel, UK
DESIGN: BEST MIXED MEDIA PACKAGE DESIGN
Silver: Crime Wave, Turner Classic Movies, UK
Gold: Nickelodeon, Nickelodeon, UK
DESIGN: BEST ON-AIR IDENT (In-House)
Silver: Casillas Ident, Cartoon Network, Spain
Gold: UK History, BBC Broadcast, UK
DESIGN: BEST ON-AIR IDENT (Out-of-House)
Silver: Sci - Fi Channel (US) Ident 'Weird Pet', Lambie - Nairn, UK
Silver: Shadow, Universal Studios Networks, Germany
Gold: Sci - Fi Ident (Technology), Univesal Studios Networks Worldwide
Gold: Sci - Fi Ident (Door), Universal Studios Networks Worldwide
DESIGN: BEST SET DESIGN
Silver: ZiB SetDesign, ORF Design Präsentation, Austria
Gold: ZON@DISNEY, Disney Channel, Spain
DESIGN: BEST STING
Silver: Discovery Themed Nights, KEMISTRY, UK
Gold: Blue Posters, Turner Classic Movies, UK
DESIGN: BEST PRINT AD
Silver: "I always recommend calle 13 in my Media Plans" David Juarez, Media Planning Director, Universal Studios Networks, Spain
Gold: Ad Sales Campaign - Netherlands, Discovery Networks Europe
DESIGN: BEST MOVIE TITLE SEQUENCE
Silver: Resident Evil, KEMISTRY, UK
DESIGN: BEST ANIMATION
Silver: Worth Exposing Hollywood, Turner Classic Movies, UK
Gold: World Cup, BBC Broadcast, UK
DESIGN: BEST ORIGINAL LOGO DESIGN
Silver: Crimewave, Turner Classic Movies, UK
Gold: The Crimewatch Package, NTV Design, Russian Federation
DESIGN: BEST COLLATERAL MATERIAL
Silver: Shocking Shorts Award Einladung, Universal Studios Networks, Germany
Gold: Nick Jr Style Guide, Nickelodeon, UK
DESIGN: BEST MIXED MEDIA ANIMATION
Silver: Palcoscenico, Frame by Frame, Italia
Gold: Sat. 1 ran WM - Fieber Compilation, SevenSenses, Germany
DESIGN: BEST POSTER / OUTDOOR AD
Silver: Sat.1 WM - Fieber, Sat.1 , Switzerland
Gold: BBC4 Posters, BBC Broadcast, UK
DESIGN: BEST PROGRAMME TITLE SEQUENCE
Silver: Copa Libertadores, Eurosport, UK
Gold: Tennis WTA Tour, Eurosport, UK
DESIGN: BEST ON-AIR BRANDING
Silver: Cartoon mandatory commercial break bumpers, ProSieben Television, Germany
Gold: Casillas, Cartoon Network Europe
SPECIAL AWARD: MOST INNOVATIVE WORK
Gold: Ordinary day, Kanal 5, Sweden
SPECIAL AWARD: MOST PASSIONATE WORK
Gold: Summer, Telemadrid, Spain
SPECIAL AWARD: MOST FUNNY WORK
Gold: Nikolaj and Julie, Danmarks Radio, Denmark
SPECIAL AWARD: THE ZONA ROCKET AWARD
Gold: Lisa Ball, Flextech Television, UK
SPECIAL AWARD: QUANTEL ARTIST OF THE YEAR
Gold: MTV Happy Birthday, Helena Masetto, Chinatown Italy
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