TVSquared has raised an additional £5.2m through a new funding round as it looks to develop its TV advertising measurement and analytics applications.

The round was led by West Coast Capital and matched by Scottish Investment Bank, Scottish Enterprise’s investment arm, along with existing investors.

TVSquared chief executive and founder Calum Smeaton said: “With 87% of viewers watching with second-screen devices, TV is even more powerful as a primary driver of digital activity.

“This funding will help us provide advertisers with the technology they need to optimise TV for the greatest response.”

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