TV rejects millennial malaise

F*ck, That’s Delicious

Reaching youth audiences was the dominant theme of the Edinburgh International Television Festival last week as traditional broadcasters and digital platforms wrangled over how to engage younger viewers.

Big names claim there is no crisis

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now