“Every year, it pulls me back in with its addictive alchemy: brilliantly cast, beautifully edited and cleverly compelling.”
“The Apprentice is still a damn good watch, but it is pretty much the same watch as it was in 2005. The tasks are where it could do with an injection of freshness. I’d have thought it would be possible to do more than just selling – policy and strategy perhaps, operations, information technology even, and what about bitcoins… Obviously, I know nothing about business, but I would like to learn more and I’m not from The Apprentice.”
Sam Wollaston, The Guardian
“From coffee to sausages, to flowers and floaty fish balloons, the products are fairly basic, but the contestants do their best to add value.”
Antonia Molloy, The Independent
“Every year, I vow I won’t fall for The Apprentice again. I tell myself it’s formulaic, past its best, lapsed into self-parody. Yet every year, it pulls me back in with its addictive alchemy: brilliantly cast, beautifully edited and cleverly compelling.”
Michael Hogan, The Telegraph
“Only the Apprentice consistently maintains its brutish temperament, as the launch of its tenth season proved…It is nervous on what to do with its anniversary. It doesn’t want to become a heritage brand but it does want to puff itself up.”
Andrew Billen, The Times
“It certainly had planning elements of a show swiftly clicked together by PR types in a rush.”
Matt Baylis, Daily Express
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