Create a brand that balances the heritage and tradition of the Royal Variety Performance while striking a chord with its modern content

Client BBC

Creative Light Creative

Brief To create a brand that balances the heritage and tradition of the Royal Variety Performance while striking a chord with its modern content.

How it was done Light Creative designer James Taylor created the logo, which was animated in Cinema 4D. The 3D camera moves were then exported into After Effects to give matched 3D moves to the post production.

Watch it 16 December on BBC1

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