VTR's graphics specialist The Hive has teamed up with ITV's promos unit to create a 30-second spot for reality hit The X-Factor. The sequence is based on the journey contestants take to reach their auditions through a long and ominous corridor lined with footage of people being slammed by the show's judges. The Hive senior animator Howard Bell created the 3D environment in Softimage XSI. Flame work was done by Lyndon Gaul. The spot was overseen by The Hive creative director Phil Hurrell, directed by ITV's Catherine Farrow and project managed by Hiba Hadid. The series returns on ITV1 on 20 August.
VTR's graphics specialist The Hive has teamed up with ITV's promos unit to create a 30-second spot for reality hit The X-Factor. The sequence is based on the journey contestants take to reach their auditions through a long and ominous corridor lined with footage of people being slammed by the show's judges. The Hive senior animator Howard Bell created the 3D environment in Softimage XSI. Flame work was done by Lyndon Gaul. The spot was overseen by The Hive creative director Phil Hurrell, directed by ITV's Catherine Farrow and project managed by Hiba Hadid. The series returns on ITV1 on 20 August.

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