Design, animate and produce the branding and graphics for a new Saturday night show in which five couples go head to head on a series of driving and quizzing challenges.
Design Loop Creative
Client BBC In-house Entertainment
Brief Design, animate and produce the branding and graphics for a new Saturday night show in which five couples go head to head on a series of driving and quizzing challenges.
How it was done The graphics package included opening titles, stings and gameplay graphics, as well as car decals and imitation trackside advertising. The show’s logo was required to feel epic in scale and have the high production values of a big shiny-floor show, but also establish that this was set outside of the usual studio environment. Cinema 4D and After Effects were used to create the on-screen graphics, while the artwork for the physical props was created in Photoshop and Illustrator.Design and art direction was completed by Loop creative director Keith Livingstone.
Watch it Saturdays, 6.50pm, BBC1
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