London post house The Finish Line has launched a machine-room-in-the-cloud service called The Finish Line: Central.

The back-end platform allows the company to have multiple cloud computers and servers running various editing and finishing applications, as well as shared storage, simultaneously.

“There are so many completing products in this field,” said Zeb Chadfield, founder of The Finish Line.

“Where ours is different is that we are literally taking the kit and workflows used in post houses and putting it on cloud servers. It doesn’t skimp on anything.”

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