A rebrand of The Africa Channel to align it with the likes of Discovery and BBC4 and position it as a modern channel for a multicultural audience.

africa_channel_rebrand.jpg

Client The Africa Channel

Creative Light

Brief Rebrand The Africa Channel, aligning it with the likes of Discovery and BBC4 and positioning it as a modern
channel for a multicultural audience.

How it was done Creative director Ant James worked on the idents concept, which was then fed through into on-screen layouts and design work. Light’s James Taylor did the design and animation in After Effects, Photoshop and Illustrator.

Watch it From 22 July on Sky channel 268

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