MiQ streamlines TV advertising across platforms

MiQ has launched Advanced TV, a tool to coordinate the planning and execution of programmatic TV advertising campaigns simultaneously across all linear and digital channels, regardless of platform, through a single point of access.

This will mean marekting campaigns no longer have to be run separately across different linear, OTT and digital platforms. It also aims to enable brands to ensure they are not reaching the same consumers across different platforms.

All inventory, including YouTube, is now universally accessible without the need to be split into siloed channels, while MiQ data modelling tool Cohorts combines TV data sets such as BARB and ACR data, along with its own agnostic, cross-DSP view of programmatic audience data, to enable forensic cross-platform targeting based on the gold-standard linear TV currency augmented with rich digital datasets.

In addition, Cohorts avoids the use of third-party cookies and supports future-proofed data privacy and compliance.

MiQ’s EMEA strategy sirector Pierre de Lannoy said: “With MiQ Advanced TV, we’re revolutionising programmatic TV advertising by dramatically simplifying the process of reaching viewers for brands, which is currently complex and fragmented, while removing the costs associated with this. 

“At the same time, we’re driving better measurement of performance into the linear TV space to ensure ad spend works harder for brands whatever platform they use. Hundreds of brands in the US, Canada, Australia and India have been enjoying the benefits of MiQ Advanced TV. Now we’ve launched a unique offering that addresses the data, content and targeting needs of the UK market.”