Jamie Oliver gets cooking with Papercup

Papercup has partnered with Jamie Oliver’s YouTube channel to localise its content for Spanish, German, and Brazilian Portuguese-speaking audiences.

The partnership will see the AI-powered automated localisation company bring Oliver’s videos to viewers on newly created Spanish and German YouTube channels. Brazilian audiences will see content on the existing Portuguese channel expanded over the coming months.

Papercup dubs content with a human-sounding voice created by its AI system, which is also checked by a professional translator. It performs similar services for Bloomberg and Cinedigm.

Rich Herd, head of video at The Jamie Oliver Group, said: “This is an incredibly exciting partnership that will use cutting edge technology to expand the global reach of Jamie Oliver video food content. To be able to unlock our vast back catalogue of recipes and deliver it to viewers in their local language will help us bring Jamie’s to a whole new fan base.”

Jesse Shemen, CEO of Papercup, added: “At Papercup, our mission is to make the world’s videos watchable in any language. The market for food is universal, which is why I’m excited to see Jamie’s iconic recipes and cooking videos spread across the globe with our AI dubbing tool.”