Iconic brand The Farm Group to be phased out

The Farm Group is to become part of the parent company Streamland Media’s picture division, Picture Shop, and sound division, Formosa Group.

Streamland Media says the move continues to promote the Streamland Media brand strategy of providing four key services to post-production clients organised under its four global, division-level brands – the picture division, branded Picture Shop; sound, Formosa Group; VFX, Ghost VFX; and marketing, Picture Head.

Streamland Media CEO, Bill Romeo, said: “The integration of The Farm Group into our Picture Shop and Formosa Group divisions will allow our clients to benefit further from Streamland Media’s global community. These creative teams, as well as our powerful technology core, will continue to support our clients on their most challenging and groundbreaking productions.”

The Farm Group was purchased by Streamland Media in 2019. It will now merge all picture services under the Picture Shop brand, including all teams supporting unscripted content. The Farm Group’s sound services for scripted projects will become part of Formosa Group.

The transition to Picture Shop and Formosa Group will happen over the next few months, with Streamland Media saying there will be no disruption to the teams’ award-winning services.

Formosa Group founder and president Bob Rosenthal, said: “We’re thrilled to have this highly respected group become part of our talented team. We look forward to continuing to provide the exceptional support our clients expect, in what we believe to be the best creative environment possible for sound artists.”

“Over the past 30 years, Streamland Media’s UK-based teams have grown to be a trusted, integral solution for producers. That unmatched level of service will continue,” he adds.

Romeo said: “We’re looking forward to having these outstanding artists and professionals continue their incredible work at Picture Shop and Formosa Group. Across the globe, we are building on a great foundation and expanding clients’ creative capabilities. With the strength of all Streamland Media behind us, and the incredible team in the UK, we remain dedicated to maintaining the close relationships and outstanding service upon which our customers rely.”