Trade show moves from its usual September slot to maximise its chances of staging a physical event this year

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The organisers of IBC2021 have confirmed the show is moving from its previously announced slot of 10-13 September 2021 to 3-6 December 2021.

The December dates were first mooted earlier this year, and have now been confirmed to allow the event the best opportunity to go ahead, said CEO Mike Crimp.

The event will be held as usual at The RAI, Amsterdam.

He said: “December offers us the opportunity to implement the best safety protocols. September would have been tight in what we needed to achieve. Having more time to concentrate on the marketplace and what the market wants was more important than being the first major trade show to take place.”

A survey of exhibitors carried out by IBC revealed:

  • Two thirds of survey respondents said assurance of robust onsite health and safety protocols would encourage them to attend; vaccination passport entry was by far the most popular measure.
  • 86% of survey respondents said they were very likely, and 13% likely to have been vaccinated by December.
  • Two thirds of respondents already feel they are ready to travel, and a vast majority expect any corporate travel restriction policies to be updated by the end of the summer.

Only one in ten of the visitors surveyed said they would not attend a December event.

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