Estelle McGechie joins Atomos as chief product officer

Atomos has taken on former Apple product manager Estelle McGechie as chief product officer.

The newly created role will see McGechie take responsibility for all Atomos products, with a focus on evolving software and services.

She will be based in Silicon Valley California and support Atomos founder, Jeromy Young, in executing his vision for the company.

McGechie has held roles at The Walt Disney Company, Apple, and Logitech. While at Apple, she oversaw the worldwide product development and marketing of professional video applications. This included the management of technologies such as XML, FxPlug, Workflow Extensions, and Apple ProRes and ProRes RAW.

She joins from Frame.io where she was vice president of marketing.

Young said: “This is a big day for Atomos. Estelle and I joined forces for the launch of the original Atomos Ninja, the first Apple ProRes and ProRes RAW recording device. Estelle worked on the initial launch of ProRes RAW and ensured our ecosystem was supported within the Apple software suite. She also worked with Atomos to bring 8K ProRes RAW to market. I’m very excited to have Estelle join our team. We have both been at the forefront of the evolution of digital video, and we have more incredible solutions to bring to fruition in the coming years.”

McGechie added: “Atomos provides creative professionals incredible technology that ensures their customers have high quality, easy to use, and more affordable production systems. It is exciting to see the Ninja V+ and the Ninja Stream complement the Atomos evolution, and I am very excited to be able to help play a part in allowing content creators unleash their creativity.”