The partnership aims to break boundaries in music and entertainment
Disguise has teamed up with multimedia production company Moment Factory to create extended reality (XR) experiences and new storytelling possibilities in music, live entertainment, and broadcasting.
The companies say virtual production has created new opportunities with new technologies connecting virtual and real worlds. Moment Factory and disguise’s mission is to create and deliver “a multitude of immersive experiences for musicians and artists in broadcasts, live streams, concerts and other live events.”
The initiatives will centre on Moment Factory’s use of disguise’s hardware and software, with the expectation the partnership will result in new technology, better tools and a more integrated production process when working within the XR ecosystem.
Moment Factory co-founder Dominic Audet said: “By creating this collaboration with disguise, we will enhance our common delivery capacity for live XR events around the globe. Following a 10 year-long relationship, sharing common DNA in music and live events, it is only natural to combine our visions to continue bringing amazing experiences to life all around the world.”
Disguise CEO, Fernando Kufer adds: “We have a pipeline of joint initiatives lined up that will push the boundaries on what experiences we can create for people using extended reality. After working with Moment Factory for many years and seeing the amazing projects they have delivered using our technology, I am confident that we will push each other to break boundaries in music and entertainment.”
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