BT takes aims at streamers with flexible packages

BT is embracing an on-demand future by lanching several tailored packages that give customers more control over their monthly spend and access to Now TV for the first time.

The five, 24-month packages will be made available from 21 February, with prices ranging from £10 for a basic entertainment package to £60 for a VIP tier of premium programmes, movies and sport.

Crucially, customers will be able to switch between tiers on a monthly basis and can pay for bolt-ons such as Netflix, Amazon or a Now TV Sky Sports pass.

Sky’s streaming service Now TV has been integrated into the new services, which are offered through set-top boxes, with customers getting various levels of basic access depending on their package. From 21 February, Sky will begin offering its customers BT Sport in return.

To date, telecoms giant BT has been offering its pay-TV service as part of more traditional long-term deals, in conjunction with contracts for its broadband and phone services.

However, the new packages represent a move towards the same kind of offering as rival Sky and its Now TV platform, which is available as a standalone SVoD service, and as a bid to stop consumers axing their pay-TV subscriptions in favour of services such as Netflix and Amazon.  

In addition, consumers will be able to switch their package through My BT app and will also be able to pause, rewind, record and search through voice or text with their set-top box.  

Alternatively, existing BT TV customers can stay on their current package and nothing will change for them on the 21 February.

From Friday, if new to BT TV, customers who want to take the current range of pay-TV channels can take out the 24 months Classic Entertainment pack. This won’t form part of the flexible package range and Now TV passes can’t be added to it, however additional bolt-ons will be available for those who choose it.

Marc Allera, chief executive of BT’s consumer division, said: “Our new range of TV packs bring together the best premium services – all with the flexibility to change packs every month – with search to find what you want to watch. So now with a click of a button you can take out the Big Sport package to catch the top Premier League fixtures one month and swap it for VIP for a rainy school holiday with the family the next.” 

Marina Storti, managing director of Now TV, added: “With Now TV’s range of passes, BT TV customers will be able to enjoy our latest award-winning shows, blockbuster movies and top quality sports content with complete flexibility, so that customers can pay for exactly what they want.”