Avid enables collaboration with Adobe Premiere Pro editors

Avid has updated its MediaCentral platform to enable Adobe Premiere Pro editors to collaborate seamlessly in Avid-based production environments. The forthcoming release of MediaCentral | Panel for Adobe Premiere Pro makes it possible for Premiere Pro editors to browse, search, access and edit Avid-based content and metadata without leaving Adobe Premiere Pro.

Avid is pitching the change at environments where digital-first Premiere Pro editors work alongside linear production teams working in Avid. The update enables the digital/social media/marketing teams to reach into the linear team’s media library, share their assets and projects, and collaborate with other editors and content contributors on the same infrastructure used by broadcast teams.  

Ray Thompson, director of market solutions, broadcast and media at Avid, said: “We’re bridging together the two largest communities of professional creative tools users and solving common problems that get in the way of everyone trying to evolve faster and work more collaboratively. Today, digital first production teams and marketing departments that rely on Adobe Premiere Pro now can seamlessly work in Avid production environments leveraging industry-proven production and asset management and storage solutions to browse, search, edit, share and distribute content easily. We’re just getting started with Adobe to make enhancements we know our users will welcome.”

Van Bedient, head of strategic development at Adobe, added: “Creators and editors want powerful creative capabilities in the storytelling process, but they also want speed to get great content out as quickly as possible. The Media Central | Panel for Adobe Premiere Pro enables powerful collaborative workflows in Avid production environments, allowing creatives to keep pace with the demands of news and sports content production.”

Avid’s MediaCentral | Panel for Adobe Premiere Pro will be available in early October.