AIMS API makes Katie Thompson marketing manager

AIMS API has appointed Kate Thompson to the role of marketing manager.

Thompson previously held positions as marketing and client manager at boutique music label The Nerve for the past year, and as marketing and event manager at production music specialist Audio Network for seven years - with eight years’ experience in B2B marketing overall.

AIMS API works with broadcasters, production companies, and businesses across the music industry, offering its AI Music Similarity Search product. This identifies the music in each catalogue by links and audio references, reducing reliance on key words that might not always be accurate. It also offers AI music tagging. 

Thompson said: “I am very excited to be joining such an innovative and forward-thinking company, particularly now when the world is ready to embrace intelligent automation tools that solve business challenges, boost productivity and improve decision making. The solutions offered by AIMS API are already benefiting the music and creative industries, and I look forward to helping AIMS develop its brand and increase its market share.”

Einar Helde, co-founder of AIMS, adds: “We are delighted that a marketeer of Katie’s calibre has joined our company, and feel confident that her skills and contacts will significantly benefit AIMS by adding to the wealth of experience we already have within our team. AIMS was developed by music publishing and sync company owners, and this background gives us a deep understanding of the creative industries and the complexities and intricacies customers face when trying to find the right music for their synch and promotional needs. By combining highly experienced staff with industry leading AI technology, we are ideally placed to help solve these problems quickly, easily, and accurately.”