Sportel Monaco unveils new sports tech innovation zone

The three-day Sportel Monaco event (21-23 October) has introduced a new ‘innovation zone’ dedicated to showcasing emerging sports tech.

The annual sports media tradeshow has had a focus on tech developments for the last five years, but this year it’s ramped this up with a new space in the exhibition hall. The innovation zone will shine the spotlight on start-ups, enabling them to “present their innovations to the leaders in the sports media rights industry,” says Sportel.

Sports tech companies including ContentArmor (anti-piracy), Fansoft corporation (fan engagement/fantasy sports), Dazzl (cloud-based video production) have already signed up to take space in the innovations zone.

Broadcast Sport is a media partner to Sportel Monaco 2019. Ahead of the show, here are some of our sports tech seminar highlights.

Seminar name: Successfully bringing sports directly to consumers

D2C is on everybody’s radar. Reaching, engaging and monetising the fan-base is a core competence for rights-holders and rights-owners. But what, in reality, does it take to launch a fully-fledged sports video service with global reach? How do you bring live content to multiple platforms? What are the challenges and opportunities in setting up a direct-to-consumer OTT platform? What are the optimal business models and how do you ensure the best possible user experience? Join Red Bee Media and Spring Media to walk you through a best practice approach in D2C sports distribution.

Speakers

Steve Russell head of OTT & media management, Red Bee Media

Tobias Osmund CEO, Spring Media

 

Seminar name: How Mediakind provides immersive experience to your fans with 360 VR video.

In the session, Mediakind explores how 360 video is transforming the way live content can be enjoyed by viewers and subscribers. It will also present the live event applications for this augmented consumer experience and how this might be monetised for content owners and operators looking to differentiate how consumers experience their content.

Speaker

Dr Olie Baumann head of innovation, MediaKind

 

Seminar name: The Pathway from Data to Artificial Intelligence in the Sports Industry

Artificial intelligence (AI) is transforming industries around the world by providing faster ways of processing information and more exciting options for viewing content. When it comes to football, AI has the power to make the game even more intelligent, efficient and accessible. In this session, LaLiga President Javier Tebas will share his insights on how LaLiga is continually working to apply these technologies to Spanish football, to provide a complete entertainment package, one that is more immersive and informative than rival leagues around the world.

Speaker

Javier Tebas president, LaLiga

Seminar name: Fighting pirates and evicting scouts - enforcing rights in sports media rights and live betting data

In an age where distributing coverage of sports events over the internet is becoming increasingly important, the threat posed by online digital piracy continues to grow apace. Equally, as the value of rights in live data from sports events continues to grow, data scouts are increasingly seeking to sell their own “unofficial” data feeds for use in the betting market. DLA Piper’s Ruth Hoy considers some of the methods rightsholders can use to protect their rights, and whether global problems such as online piracy require rightsholders to collaborate in order to produce a global solution.

Speaker

Ruth Hoy partner, DLA Piper LLP

Seminar name: The business of Women’s Sport - stepping up the game

Women’s sport is arguably one of the key talking points of 2019, with global growth and a significant upward trend in investment, sponsor and broadcast commitment. This session brings together leading experts from UEFA, the French Tennis Federation and the Olympic Channel to share experience, insights and further discuss the business case for getting involved. How can we break down the barriers to the undisputed growth potential and how long will it be until women’s sports can be seen as commercial opportunities of their own?

The panel will share the business strategies that drive growth and bring greater commercial value to their women’s properties, while also discussing the intricacies of equal portrayal as a crucial factor to cementing women’s sport as a key player in the commercial and media landscape.

Speakers

Guy-Laurent Epstein marketing director, UEFA Events, SA

Emilie Montane media & production director, Fédération Française de Tennis

Marco Nazzari managing director Europe, Nielsen Sport

Moderator

Nina Goswami journalist and 50:50 project lead, BBC

Seminar name: Esport : Media rights, Internalization, Monetization

How can you implement a sustainable business model in esports? Can you copycat the classic sport economic pathways? Different crucial topics have arisen that impact directly on the future of the esports market. Join Nicolas Maurer, CEO of Team Vitality for an interactive walk through of the esports industry. This session covers the team’s beginnings and the different stages of development they have encountered to become one of the most successful professional structures in esports.

Speaker

Nicolas Maurer CEO Team Vitality

Find out more about Sportel Monaco at https://www.sportelmonaco.com