‘Sky Sports offers best-in-class coverage and now stands out as a vehicle for change’
Sky Sports has shown its commitment over the past 12 months to using sport as a vehicle to drive change in areas from equality to sustainability. This could be seen in series ranging from You Guys Are History, about England’s black cricket players, to Rise With Us, promoting women’s sport.
The experiences of victims of racism within sport have been investigated across Sky’s platforms. During Black History Month, a daily schedule of content culminated with Lewis Hamilton: My Race Special, an exclusive interview offering insight into the Formula 1 star’s views on equal rights.
Addressing the urgent need for sustainability, most of Sky’s major sports broadcasts are now Albert-certified. This work culminated with the hosting of the world’s first net-carbon-zero elite football match in September.
Sky Sports launched The Hundred, taking cricket to a younger audience with an innovative approach focusing on ground-breaking graphics, fan engagement and fresh talent. It also relaunched the Women’s Super League and committed to showing more women’s sport and making more available free-to-air via its YouTube channels.
“Sky Sports offers best-in-class coverage and technology, and now stands out as a vehicle for change,” said one judge. “Its investment in the Women’s Super League is a bold move, and it is paying dividends.”
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