Spooks Interactivelast night won the top iTV accolade at the Bafta Interactive Awards. The red button offering picked up Bafta's Interactive TV award and was among three trophies that the BBC grabbed at the Café Royal, London.
Spooks Interactivelast night won the top iTV accolade at the Bafta Interactive Awards. The red button offering picked up Bafta's Interactive TV award and was among three trophies that the BBC grabbed at the Café Royal, London.

The interactive game ran alongside the last series of Spooks allowing viewers to participate in counter-terrorism missions under spymaster Harry Pearce on BBCi. Spooks Interactivebeat Challenge TV's Playalong Casino Casinoand ITV's Great British Spelling Testto pick up the iTV gong.

The BBC scooped a further two awards on the breaking technology front with Best News for their online coverage of England's exit from Euro 2004 and the Online Entertainment honor with Hitchhiker's Guide to the Galaxy Adventure Game - 20th Anniversary Edition.

Grant Dean, chair of Bafta's Interactive Entertainment Committee, said "Many of the top Awards this year have gone to the companies we most commonly associate with traditional entertainment, showing how the gap between new media, film and television is closing."

Maverick TV's Dan Jones was presented with the Interactive New Talent Award for his work with Channel 4's IdeasFactory.

The Bafta Interactive Awards were created to recognise interactive talent and innovation across a diversity of entertainment genres including broadcast television.

The winners in full:

FACTUAL

Stagework - National Theatre/Illumina Digital with Simulacra

INTERACTIVE ARTS

Frequency and Volume - Rafael Lozano-Hemmer

ONLINE ENTERTAINMENT

Hitchhiker's Guide to the Galaxy Adventure Game - 20th Anniversary Edition - BBC Radio 4 Interactive/Sean Sollé

DESIGN

Alexander McQueen Website - Alexander McQueen /Poke

CHILDREN'S LEARNING

Headline History - Northcliffe Electronic Publishing

LEARNING

Stagework - National Theatre/Illumina Digital with Simulacra

NEWS AND SPORT

England's Exit From Euro 2004 - BBC and LifeInMedia/BBC Sport Interactive

DVD

The Chaplin Collection - Warner Home Video UK/Warner Home Video UK

TECHNICAL AND SOCIAL INNOVATION

Careers Wales Online - Careers Wales Assoc./Illumina Digital; Arc Software

INTERACTIVE TV

Spooks Interactive - BBC/BBC in consultation with Kudos

FILM

Trauma - Warner Bros Entertainment/Franki&Jonny

MUSIC

SSEYO miniMIXA - Tao Group Ltd

NEW TALENT

Dan Jones - Maverick TV/for his work at Ideasfactory

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