Sky is ramping up plans to offer producers access to its 3D production and post-production facilities in a bid to boost the amount of 3D content it screens.
Sky launched its multi-genre 3D channel earlier this year and the strategy follows the 3D broadcast of the Prince’s Trust Rock Gala late last year.
Sky provided production firms 3DD and Nineteen Fifteen with a 3D OB truck for the concert - an arrangement that John Cassy, director of Sky 3D, is keen to repeat.
“We recognise it is difficult to create good 3D content,” he told Broadcast.
“Indies have great creative talent but they may not have 3D expertise, so we want to make it as easy as possible for them.”
Cassy said that up to a third of a programme’s budget might normally be spent on OB equipment.
“We will cover that by providing the truck, but in exchange, we want the UK licence for the content,” he said.
Sky is currently working with “three or four” unnamed production firms on music and performance- related live events that will use the broadcaster’s OB trucks.
Cassy said Sky was also keen to increase the amount of 3D factual content it screens, and programme-makers could use the broadcaster’s post-production facilities, including its Mistika HD finishing systems.
“The message is that we want great factual 3D programmes. We could collaborate on 3D versions of content for Nat Geo or Discovery.”
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