Detailed CG work, animation and VFX on the new promo for Sky Cinema

Sky promo

Client Sky Creative

Post Coffee & TV

Brief Animation and VFX on Escape With Us This Summer, the brand commercial showcasing the summer line-up of movies on Sky Cinema.

How it was done The promo centres on the best-known characters from popular films being shown on Sky Cinema this summer. Each one is represented by a hot air balloon, created in CG by Coffee & TV. It was shot in a single day against blue screen. Coffee & TV’s team then supplemented the scenes with matte paintings and shot extensions, before modelling the balloons in CG and texturing them to appear cinematic and sleek. It is the latest collaboration between Coffee & TV and Sky Creative. All elements were composited in-house to achieve the final result. Sky’s Simon Corkin was lead creative, and the project was directed by Phil Lind.

Watch it Screening across a variety of channels

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